Real Data Solutions
About

Building what the industry needs next.

25 years inside chemical distribution. Technical service, business unit management, ERP implementation, and now running an AI-based consultancy built only for distributors. Not consultants who studied in the industry. An operator who built in it.

Pete Messina
The path

25 years in chemical distribution, the long way.

1999 — 2005
Sales & Product Management
Aceto · New York

Started on the road as a specialty chemicals sales rep. Moved to product management in New York, scaling 30 product lines through the company's first ERP rollout.

  • 5x revenue growth
  • $11M product P&L
  • Adonix X3 ERP
2006 — 2011
Manager of Business Development
PVS Chemicals · Detroit

Ran R&D and market analysis to identify new applications and products. Directed a small team executing sales and marketing strategy to build the technical support frameworks that later spun out as the company's standalone Technical Service department.

  • New applications & markets
  • Founded the TS framework
2011 — 2019
Director of Technical Service
PVS Chemicals · Detroit

Built the Technical Service function from scratch, scaling to thousands of inquiries a year. Drove a 30% lift in surfactant sales by pivoting to a technical selling strategy, with 10x revenue growth at key accounts. Authored training, publications, and joint-visit programs that lifted the broader sales team. On the side, designed and built a customized CRM by writing tens of thousands of lines of SQL code.

  • Thousands of inquiries/yr
  • 30% surfactant growth
  • 10x at key accounts
  • Built custom CRM
2019 — 2022
Branch Manager
PVS Chemicals · Detroit

Full P&L for the largest multi-warehouse branch, overseeing sales, operations, customer service, purchasing, logistics, and quality. Drove 30% EBITDA growth through organic sales expansion and disciplined variable-cost management.

  • Nine-figure P&L
  • 60+ person team
  • 30% EBITDA growth
2022 — 2025
Director of Digital Transformation
PVS Chemicals · Detroit

Led enterprise digital transformation. Owned the ERP implementation and post-go-live optimization, and served as the primary liaison for the new CRM and third-party tool integrations. Mapped complex data flows across the business to enable real-time decision-making for executive leadership.

  • ERP implementation
  • CRM + tool integration
  • Data strategy
2025 — Now
Real Data Solutions
Founder

Consulting full time with distributors and manufacturers. Strategy, sales excellence, and AI / ERP / CRM advisory. Custom built advisory for distributors and manufacturers.

  • AI · ERP · CRM advisory
Industry recognition

Distinctions from the industry.

Education, certifications & affiliations

Chemistry, engineering, and the work to back it.

Education
  • Manhattan College logo
    Manhattan College
    Riverdale, NY
    • M.S. Chemical Engineering
    • B.S. Chemistry & Business
Affiliations & registrations
  • CSAT / CVI Registered
  • ACD Emerging Leaders Alumni (Class of '22)
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Download CV (PDF)
What we believe

The principles that drive us.

Specialization is the moat

Real Data Solutions works only with distributors and manufacturers. The depth of industry knowledge is the competitive advantage. Broadening dilutes it.

Technology is a tool, not the process

A good underlying process plus the right technology beats a great technology installed on top of a broken process.

You still need people

AI works best when it gives operators higher-value work. The point isn't to cut headcount; it's to improve what people do.

Shipped beats perfect.

A 70% solution shipped this quarter beats a perfect solution that never lands.

Want to talk?
15 minutes. No pitch.