How much should a distributor bet on any single AI vendor for the next three years?
ChatGPT's chatbot market share fell from 76.5% to 53.9% in 15 months while Gemini's nearly quintupled and it reinforces my AI Orchestra approach to AI Tools.
I keep coming back to that question because of one number. In February 2025, ChatGPT held 76.5% of web traffic across the major AI chatbots. By May 2026, that had fallen to 53.9%. Over the same stretch, Google’s Gemini went from 5.6% to 27.9%.
ChatGPT still leads by a wide margin, and 53.9% of a growing category is still the biggest seat at the table. A leader dropping 23 points of share in 15 months means the ground under this market is still moving.
I use the AI Orchestra approach. Use each one in a balance way, like an orchestra uses different instruments to make a beautiful sound. Don’t over-index on just one.
Move with a few platforms and move fast, so you are not exposed if the leader stumbles. Spread pilots across 2 or 3 and you move slower, but nothing you built locks you in.