Training-sourced post on the unused-data problem, built on the "we manage data" signature line.
The data a chemical distributor's ERP already holds, and the one question worth asking it this week.
Your ERP has been running for years. It has every order, every quote, every price change, every customer who slowed down before they left. It’s a goldmine. What are you doing with it?
When I train chemical distributors, this is the one that lands hardest. The data they already paid for and never look at.
We sell chemicals, but we manage data. Those who manage the data best win the game. The distributors pulling ahead did not buy something new. They started reading what they already had.
Pick one question this week. Which customers bought less this quarter than last, and nobody called them? Your system already knows. Go ask it.
Your system can’t tell you? That’s where I can help.