Two acronyms decide who wins online now. Most websites only know one of them.

SEO, Search Engine Optimization, is the work of getting your website to rank in Google’s list of results. You earn keywords, build backlinks, hope someone clicks.

GEO, Generative Engine Optimization, is the work of getting cited inside the answer ChatGPT, Google’s AI Overviews, or Microsoft Copilot writes back to a user.
The user reads one synthesized paragraph and sees two or three sources named.

The fastest test is free.

Open ChatGPT and ask the question your best customer would ask.

Note the businesses it names.

Then write clear, specific answers to the questions your buyers actually ask, and put them on your site in plain language a model can read.

That’s the whole game right now.

Have you tried this on your own business yet?