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May 19, 2026
We design warehouses for people who walk or drive a fork lift. Amazon stopped doing that years ago.
I toured an Amazon fulfillment center last year and walked away thinking about a question more than the robots roaming around the warehouse.
I kept asking myself why distributors still move humans toward product when the product itself could move. We optimize picker paths. We tweak slotting. We chase another two percent on the same old layout.
While you don’t want a robot moving thousands of pounds of hazardous material around the warehouse, there are still lessons to be learned from what you will see.
Amazon rebuilt the warehouse around a different starting question. Tour one yourself.
The question you bring back to your own warehouse will be a bigger one than you left with.