Your next sales rep is already in your building, wearing safety glasses.

Every distributor I know is hunting the same mythical hire. Chemistry, closing instinct, CRM fluency, loves to travel. When you find one, it costs six figures. Then they leave in 18 months.

Meanwhile your bench chemist has been solving customer application problems over the phone. Your QC tech has walked through every formulation failure for five years. They already talk chemist to chemist with the customer’s technical team. They know the chemistry.

Chemistry takes years to learn. Sales and CRM can be taught.

Maybe we’ve been building the wrong way. The hard part is already done. Somebody just has to hand them a territory.