Everyone's talking AI. You haven't started.
Our competitors are already announcing pilots.
The board is asking and customers are asking, and nobody inside has the time or the map to start. Every quarter you wait, the gap widens.
We help chemical distributors and manufacturers put AI to work in weeks. Lower costs, higher margin, and a team that actually uses it. 25 years inside the industry.
“He doesn't just talk about AI in theory; he demonstrates how it can be effectively implemented within our space.”
“He helped us sharpen our company vision, strengthen our leadership team, and implement practical, actionable solutions that delivered measurable results.”
“Pete was a true catalyst for change by bringing a new perspective and fostering a mindset shift at a time when we felt stuck.”
“His outside perspective allowed me to identify gaps and opportunities I hadn't fully recognized.”
“He sees beyond operational fixes to how companies create customer value, showing depth that goes beyond industry knowledge into genuine strategic thinking.”
Sound familiar?
Our competitors are already announcing pilots.
The board is asking and customers are asking, and nobody inside has the time or the map to start. Every quarter you wait, the gap widens.
We bought the licenses. They sit there.
The subscriptions are live and the team still works the way it did last year. The money goes out every month and the hours never come back.
Every new customer feels like a fire drill.
Rekeyed orders, spreadsheet reports, and quotes built by hand. Every month that work stays manual is payroll spent on work a machine should be doing.
How we work
3 steps, in order. Most companies start with the assessment.
A scored look at your data, tech, process, people, governance, and strategy, so you know where to start before you spend.
See the A.I.RTM FrameworkA half day hands on session built around your business and run on our sample data, so none of your files move.
See the workshopBuild · Scale · Lead
Pete meets with each of your people 1 on 1, every week for 8 weeks, and coaches them as they put Claude to work: on their own job, across your teams, and in software for your customers.
See the 3 levelsFrom our sessions
Each agent has a name, a job description, and a human sign-off. It's how the work gets done here. For clients it's a monthly subscription: we build your staff, coach your people on directing them, and maintain them with you. We open a few spots at a time, so there's a waitlist.
Meet Pete
Pete Messina spent 25 years in chemical distribution at Aceto and PVS Chemicals, from specialty chemicals sales rep to running a branch with a nine figure P&L to leading the ERP and digital transformation. He's a chemist and chemical engineer who runs this company on the same AI he teaches.
More about PeteInsights
What's working with AI in chemical distribution, what to skip, and how operators are putting it to use.
I got a $25,000 quote for a website tool, then built it myself with Claude AI and patience. Web designers are pricing based on outdated assumptions about how difficult this work still is.
I've developed four filters to evaluate which AI project to start with: it should be small, painful, repeating, and have readily available data. Most projects fail the fourth filter, but when yours passes all four, you've found your starting point.
Our AI Sprint program achieved another successful result for a client looking to increase sales performance.
Your competitors are not waiting, and neither should the savings. Start with the A.I.RTM Assessment or book a 15 minute call. No pitch. We figure out together whether we're a fit.